RŌKA has always been known for their performance products so we needed to make sure the branding and marketing equally portrayed that moving into their 10th + year. Which meant it was time for a bit of a refresh. Blocky, bold, heavy and dated type went out the window and a new, clean, modern, fresh, tech and performance led aesthetic came into play.

Role — Strategy, Design/Creative Direction, Art Direction, Design, Animation, Motion and Video Direction.