ROKA has always been known for their performance products so we needed to make sure the branding and marketing equally portrayed that moving into their 10th year. Which meant it was time for a bit of a refresh. Blocky, bold, heavy and dated type went out the window and a new, clean, modern, fresh, tech and performance led aesthetic came into play.

Role — Strategy, Design/Creative Direction, Art Direction, Design, Animation, Motion and Video Direction.