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OVERVIEW
To Smartwool, it’s the little things that make up the big ones. And if they skip those, then they're not broadening their impact. They needed to sweat the details to make sure that they're taking care of the big picture. Role — Project Lead, Creative Direction, Design, Storyboards, Motion and Video Direction.
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Credits: ACD-Copywriting by Ryker Fitch / Video Edit by Ben Thomas / Web Development by Consume & Create

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