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OVERVIEW — WHAT MATTERS
Smartwool needed a site where they could express their big goals and share the little moments that laddered up into them. We built a system to display overarching, brand-level progress while also highlighting seasonal stories. Engaging. Relevant. And fun to scroll.

Role — Project Lead, Creative Direction, Design, Wireframes, UX/UI, Development Direction, Built pages within CMS, Storyboards, Motion and Video Direction.

Let’s. Do. This. Thing. — Intro Video

Scroll Through — Video

Initial UX Wireframs

Credits: ACD-Copywriting by Ryker Fitch / Video Edit by Ben Thomas / Web Development by Consume & Create

Video

I'M UPDATING MY SITE

See Misc Work