OVERVIEW — RŌKA EYEWEAR RŌKA has always been known for their performance products so we needed to make sure the branding and marketing equally portrayed that moving into their 10th + year. Which meant it was time for a bit of a refresh. Blocky, bold, heavy and dated type went out the window and a […]
Work Type: Print
OVERVIEW — FALL SEASON This catalog and photography blends selling and storytelling to create a brand-focused piece that displays Smartwool’s fall offering. From performance apparel to more comfortable wear, it had to encompass all that Smartwool has to offer. Role — Design, Art Direction, Photo and Product Styling Direction, Production Coordination Credits: Copy by Noah […]
OVERVIEW — VARIOUS WORK A handful of various work that died on the way or were just for fun. Some people might not show creative that didn’t get bought—I say to hell with that. A ton of love and energy went into this work. Check out some of my alts and options that were too ‘much’ […]