One Sec
OVERVIEW — BASE LAYERS CAMPAIGN
This campaign shows how a base layer is essential for everyday use on the trail/on the slope/or in life. Smartwool base layers have the ability to be worn for anything and anywhere.
Role — ACD/Art Direction, Design,
Photo and Video Direction.
Anything. Any wear. — CTV :30
Credits: Creative Direction by Kris Fry / Copywriting by Ryker Fitch + Noah Schneiderman / Video Production by Futuristic Films / Phtography by Brayden Heath