RŌKA entered the snow category for the first time in 2025/26 with the launch of a new performance snow goggle—an expansion that required both technical credibility and a clear expression of the brand’s performance DNA. I helped lead the creative end to end, from collaborating on the launch strategy and visual language to art directing design, product storytelling and animation. Every touchpoint was built to communicate clarity, precision and speed in a winter environment, resulting in a cohesive launch that established RŌKA as a serious player in a new product category.