As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away from heavy, blocky and dated typography in favor of a cleaner, more modern visual system—one rooted in performance, technology, and clarity. The result is an aesthetic that feels lighter, faster and more refined, positioning RŌKA for its next decade while reinforcing the brand’s commitment to pushing limits.