This is a collection of work that didn’t quite make it to the finish line—or was created purely for the joy of making. While some might hide the concepts that never got bought, I believe these pieces deserve their moment. Each one represents real thought, experimentation and a lot of creative energy. The alternate routes, the bold options, the ideas that were a little too much for certain projects—but still full of life. Consider this a tribute to the work that pushed boundaries, sparked conversation, and refused to play it safe. RIP...
MY ROLE
Creative Direction, Art Direction, Design, Wannabe Copywriter