Branding Archives - CODY RADCLIFF

March 30, 2023March 16, 2025

OVERVIEW — RŌKA EYEWEAR RŌKA has always been known for their performance products so we needed to make sure the branding and marketing equally portrayed that moving into their 10th + year. Which meant it was time for a bit of a refresh. Blocky, bold, heavy and dated type went out the window and a […]

March 29, 2023March 16, 2025

Base Layers Campaign

OVERVIEW — BASE LAYERS CAMPAIGN This campaign shows how a base layer is essential for everyday use on the trail/on the slope/or in life. Smartwool base layers have the ability to be worn for anything and anywhere. Role — ACD/Art Direction, Design, Photo and Video Direction. Anything. Any wear. — CTV :30 Credits: Creative Direction […]

March 18, 2021March 16, 2025

Branding

OVERVIEW — BRANDING A collection of various logos, marks, badges and identities. https://codyradcliff.com/wordpress/wp-content/uploads/2021/03/CR-logos-m-copy.mp4 I’M UPDATING MY SITE See Misc Work

February 9, 2021March 16, 2025

Various Work

OVERVIEW — VARIOUS WORK A handful of various work that died on the way or were just for fun. Some people might not show creative that didn’t get bought—I say to hell with that. A ton of love and energy went into this work. Check out some of my alts and options that were too ‘much’ […]