Branding Archives - Cody Radcliff

March 30, 2023January 20, 2026

OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]

March 29, 2023January 20, 2026

Base Layers Campaign

OVERVIEW — BASE LAYERS CAMPAIGN This campaign explores the base layer as an everyday essential—on the trail, on the slope, and in daily life—showcasing Smartwool base layers as a versatile foundation designed for any environment. My role spanned the full creative workflow, from on-set video direction through the design of campaign advertising, helping shape a […]

March 18, 2021January 25, 2026

Branding

OVERVIEW — BRANDING This collection of logos, icons, marks, badges and identities brings each brand’s or subject’s story to life. Every design distills research and insight into clear, memorable symbols that work across digital and physical touchpoints, balancing creativity with purpose. https://codyradcliff.com/wordpress/wp-content/uploads/2021/03/CR-logos-m-copy.mp4 I’M UPDATING MY SITE See Misc Work

February 9, 2021January 20, 2026

Various Work

OVERVIEW — VARIOUS WORK This is a collection of work that didn’t quite make it to the finish line—or was created purely for the joy of making. While some might hide the concepts that never got bought, I believe these pieces deserve their moment. Each one represents real thought, experimentation and a lot of creative energy. […]