Work Type: Photography
OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]
OVERVIEW — PHOTO DIRECTION Direction and vision for a wide range of photography projects, both on location and in the studio. Responsible for shaping the aesthetic, mood, and narrative of each shoot, collaborating closely with photographers, stylists and talent to translate ideas into compelling visuals. Guiding artistic choices from lighting to composition to ensure every […]
OVERVIEW — VARIOUS WORK This is a collection of work that didn’t quite make it to the finish line—or was created purely for the joy of making. While some might hide the concepts that never got bought, I believe these pieces deserve their moment. Each one represents real thought, experimentation and a lot of creative energy. […]