Print Archives - Cody Radcliff

January 20, 2026January 20, 2026

OVERVIEW — RŌKA SNOW GOGGLES RŌKA entered the snow category for the first time in 2025/26 with the launch of a new performance snow goggle—an expansion that required both technical credibility and a clear expression of the brand’s performance DNA. I helped lead the creative end to end, from collaborating on the launch strategy and […]

March 30, 2023January 20, 2026

RŌKA Eyewear

OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]

March 22, 2021January 20, 2026

Packaging

OVERVIEW — PACKAGING Designed to stand out on the shelf and beyond, this collection highlights a range of packaging projects rooted in clarity, craft, and visual impact. Each piece began with an understanding of the product, its audience and the moment of engagement—then evolved into a design that balances clean structure with bold, eye-catching details. […]

February 9, 2021January 20, 2026

Various Work

OVERVIEW — VARIOUS WORK This is a collection of work that didn’t quite make it to the finish line—or was created purely for the joy of making. While some might hide the concepts that never got bought, I believe these pieces deserve their moment. Each one represents real thought, experimentation and a lot of creative energy. […]