OVERVIEW — RŌKA SNOW GOGGLES RŌKA entered the snow category for the first time in 2025/26 with the launch of a new performance snow goggle—an expansion that required both technical credibility and a clear expression of the brand’s performance DNA. I helped lead the creative end to end, from collaborating on the launch strategy and […]
OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]
