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Work Type: Video

RŌKA Goggles
RŌKA Goggles

OVERVIEW — RŌKA SNOW GOGGLES RŌKA entered the snow category for the first time in 2025/26 with the launch of a new performance snow goggle—an expansion that required both technical credibility and a clear expression of the brand’s performance DNA. I helped lead the creative end to end, from collaborating on the launch strategy and […]

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Video + Motion

OVERVIEW —VIDEO + MOTION A range of video and motion work—from polished brand pieces to exploratory motion experiments. Different styles, different goals, all driven by thoughtful design and visual storytelling. ROKA Snow Goggles https://youtu.be/PVRw5HwKZ7Q Role: Design, Animation, Music, Sound and Storyboards / Credits: CD – Todd Bischoff ROKA CrossFit Games ESPN :30 https://youtu.be/R29BrJc5ZHc Role: Art, Edit, […]

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RŌKA Eyewear

OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]

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