OVERVIEW — RŌKA SNOW GOGGLES RŌKA entered the snow category for the first time in 2025/26 with the launch of a new performance snow goggle—an expansion that required both technical credibility and a clear expression of the brand’s performance DNA. I helped lead the creative end to end, from collaborating on the launch strategy and […]
OVERVIEW —VIDEO + MOTION A range of video and motion work—from polished brand pieces to exploratory motion experiments. Different styles, different goals, all driven by thoughtful design and visual storytelling. ROKA Snow Goggles https://youtu.be/PVRw5HwKZ7Q Role: Design, Animation, Music, Sound and Storyboards / Credits: CD – Todd Bischoff ROKA CrossFit Games ESPN :30 https://youtu.be/R29BrJc5ZHc Role: Art, Edit, […]
OVERVIEW — RŌKA EYEWEAR As RŌKA entered its 10th year and beyond, the brand faced an opportunity to evolve while staying true to its reputation for high-performance products. The goal was to ensure the branding and marketing reflected the same precision, innovation and forward momentum found in the products itself. I led the brand away […]
OVERVIEW — BASE LAYERS CAMPAIGN This campaign explores the base layer as an everyday essential—on the trail, on the slope, and in daily life—showcasing Smartwool base layers as a versatile foundation designed for any environment. My role spanned the full creative workflow, from on-set video direction through the design of campaign advertising, helping shape a […]
OVERVIEW — PHOTO DIRECTION Direction and vision for a wide range of photography projects, both on location and in the studio. Responsible for shaping the aesthetic, mood, and narrative of each shoot, collaborating closely with photographers, stylists and talent to translate ideas into compelling visuals. Guiding artistic choices from lighting to composition to ensure every […]
OVERVIEW – DIGITAL (UI/UX/INTERACTIVE) In a crowded digital landscape, each of these projects was crafted to create space to breathe and guide users through a thoughtful experience. Every project began with a deep understanding of the story it needed to tell and the way users would interact with it—whether through motion, content hierarchy, or subtle […]
OVERVIEW — PACKAGING Designed to stand out on the shelf and beyond, this collection highlights a range of packaging projects rooted in clarity, craft, and visual impact. Each piece began with an understanding of the product, its audience and the moment of engagement—then evolved into a design that balances clean structure with bold, eye-catching details. […]
OVERVIEW — WHAT MATTERS Challenged with creating a digital experience that could capture Smartwool’s ambitious brand goals and the smaller, meaningful moments that contribute to them. I designed and built a dynamic site that communicates big-picture progress while seamlessly weaving in seasonal stories and campaigns. Allowing users to engage with the brand in a way […]
OVERVIEW — BRANDING This collection of logos, icons, marks, badges and identities brings each brand’s or subject’s story to life. Every design distills research and insight into clear, memorable symbols that work across digital and physical touchpoints, balancing creativity with purpose. https://codyradcliff.com/wordpress/wp-content/uploads/2021/03/CR-logos-m-copy.mp4 I’M UPDATING MY SITE See Misc Work
OVERVIEW — VARIOUS WORK This is a collection of work that didn’t quite make it to the finish line—or was created purely for the joy of making. While some might hide the concepts that never got bought, I believe these pieces deserve their moment. Each one represents real thought, experimentation and a lot of creative energy. […]
