Archives: Portfolios
OVERVIEW — RŌKA EYEWEAR RŌKA has always been known for their performance products so we needed to make sure the branding and marketing equally portrayed that moving into their 10th + year. Which meant it was time for a bit of a refresh. Blocky, bold, heavy and dated type went out the window and a […]
OVERVIEW — BASE LAYERS CAMPAIGN This campaign shows how a base layer is essential for everyday use on the trail/on the slope/or in life. Smartwool base layers have the ability to be worn for anything and anywhere. Role — ACD/Art Direction, Design, Photo and Video Direction. Anything. Any wear. — CTV :30 Credits: Creative Direction […]
OVERVIEW — PHOTO DIRECTION A mixture of lifestyle and studio photo direction. Role — Inspiration + Direction Lifestyle. Studio. Credits: Photographers/Studios — Nils Nilsen, The Public Works, Handcar, Jasper Gibson, Ben Thomas, Adam Mowery, Brayden Heath I’M UPDATING MY SITE See Misc Work
OVERVIEW – DIGITAL (UI/UX/INTERACTIVE) In a crowded space, these digital projects are all designed to breathe and pull you through the experience. Focused on storytelling and user interaction, they highlight my take on a refined, purposefully sparse, and methodical approach to digital design. Role — Design, Art Direction, UX/UI I’M UPDATING MY SITE See Misc […]
OVERVIEW — FALL SEASON This catalog and photography blends selling and storytelling to create a brand-focused piece that displays Smartwool’s fall offering. From performance apparel to more comfortable wear, it had to encompass all that Smartwool has to offer. Role — Design, Art Direction, Photo and Product Styling Direction, Production Coordination Credits: Copy by Noah […]
OVERVIEW — WHAT MATTERS Smartwool needed a site where they could express their big goals and share the little moments that laddered up into them. We built a system to display overarching, brand-level progress while also highlighting seasonal stories. Engaging. Relevant. And fun to scroll. Role — Project Lead, Creative Direction, Design, Wireframes, UX/UI, Development […]
OVERVIEW — VARIOUS WORK A handful of various work that died on the way or were just for fun. Some people might not show creative that didn’t get bought—I say to hell with that. A ton of love and energy went into this work. Check out some of my alts and options that were too ‘much’ […]